Alejandra Vasquez is a Mexican-American filmmaker raised in between rural Texas and the San Francisco Bay Area currently based in Los Angeles. Her directorial feature-length debut, co-directed with Sam Osborn, Going Varsity in Mariachi premiered at Sundance 2023 and won the Jonathan Oppenheim Editing Award in the U.S. Documentary Competition. The film screened at 30+ festivals and was released on Netflix.

Alejandra’s short works include Folk Frontera also co-directed with Sam, a surrealist film about the exchange of culture and music in the borderlands of Far West Texas, which had a broadcast premiere in the PBS special The Latino Experience, won the SXSW Jury Award for Texas Shorts, and is taught in San Diego public schools; and Baca about the Chicana muralist Judy Baca which was commissioned by the Los Angeles County Museum of Arts (LACMA) and acquired by LA Times Short Docs.

Her latest short about the boom-and-bust oil cycles in her rural Texas hometown, When It’s Good, It’s Good, a co-production with Latino Public Broadcasting, was released on POV Shorts and is streaming on the Criterion Channel.

She cut her teeth on the producing side as part of the teams behind the acclaimed features Matangi/Maya/M.IA. (2018), Us Kids (2020), and Plan C (2023). She was also the series producer for the Topic digital series “Night Shift” and “Eating.”

Her work has been supported by the Ford Foundation, Field of Vision, SFFILM, ITVS, Pop-Up Magazine, and the International Women’s Media Foundation. Fellowships and residencies include the Logan Nonfiction Fellowship, Film Independent Docuseries Intensive, IF/Then South Shorts, and the Catapult Research Program.

Alejandra and Sam founded Masa Films where they are developing projects across documentary and fiction.


REPRESENTATION | WME

Hayley Hashemi

Maggie Pisacane

DIRECT

alejandra@masa.film

Photo by Kenny Wu in Marfa, TX